Marketing case study video essays
Some marketing case studies are simply easier to understand when you can see them.
Rather than trying to explain every visual detail or interaction in a blog post, we’ve put together a series of video essays that walk through the work more directly. These videos aim to show how certain decisions were made, what the process looked like, and how the final results came together.
The Nostalgic Marketing of Lilo & Stitch
Disney’s Lilo & Stitch didn’t follow the rules, and neither did its marketing. This video essay unpacks how a chaotic blue alien gatecrashed Disney’s legacy with a campaign that turned nostalgia into subversion and transformed an outsider into a classic.
Don’t Worry Darling and the Art of Weaponised PR
From on-set drama to red carpet chaos, Don’t Worry Darling became a headline magnet. But was it all part of the plan? This essay unpacks the film’s messy marketing and how controversy became the campaign, whether they meant it to or not.