AlphaQuad Digital Digest
Articles from our team covering areas of interest in digital marketing and beyond, including insights, expert commentary and the latest marketing news across SEO, social media, content strategy and more. Stay up to date with thoughtful features and relevant updates on digital marketing news.
If you find the articles useful, why not
or
or
EEAT in SEO
EEAT stands for Experience, Expertise, Authoritativeness and Trustworthiness, and while it isn't a specific Google ranking factor in itself, it is an important way of thinking about what makes content…
AI-generated content and the EU AI Act: what businesses need to know for their SEO
If you're using AI to create content for your website, it's important to understand how the rules around AI-generated content are changing, particularly if your business operates in the EU.
Google Ads campaign types explained
Google Ads PPC advertising can be a highly effective way to reach potential customers, but the platform is not a single advertising option. It includes several campaign types, each built…
Is digital marketing becoming harder to measure in 2026?
Digital marketing has always involved a great deal of measurement. Website visits, enquiry forms, phone calls, ad clicks, rankings, impressions and conversions have all helped businesses understand whether their marketing…
A look at AlphaQuad’s 2026 so far. Workshops, exhibitions, and more.
As we reach the halfway point of the year, it is a good time to reflect on how quickly the months have passed and the progress that has been made…
Helping charities access marketing funding
Marketing often sits quietly beneath the surface of charitable work. It shapes how organisations connect with their communities, supports outreach, builds trust, and helps people understand the difference a charity…
How manufacturers can drive more revenue in 2026: lessons from The Manufacturing Revenue Growth Summit
On Wednesday, 12th November, Tim and I headed to the National Conference Centre in Birmingham for a full day dedicated to one core question: how can manufacturers achieve meaningful, sustainable…
Pausing your blog is riskier than you think
A lot of businesses are quietly stepping back from blogging. They see it as an old channel that no longer delivers. But recent research from Neil Patel suggests that move…
The “Sponsored” Shift: Why Google’s latest update rewards precision over presence
Google just changed the rules of visibility. This month, the familiar “Ad” tag in Search results is being replaced by a subtler, more transparent “Sponsored” label - part of a…
Why podcasts are a powerful marketing tool
For years, podcasts sat quietly in the background of content marketing strategies. But today, that’s no longer the case. With over 580 million people worldwide now tuning in every month,…
AlphaQuad Appointed as New Ambassador of Business Buzz Stratford-upon-Avon
AlphaQuad Appointed as New Ambassador of Business Buzz Stratford-upon-Avon as Group Celebrates Third Anniversary
Instagram content is now Google-indexable, but it’s not as new as you think
In July 2025, Instagram users in select regions received a notification that their public posts could soon begin appearing in Google search results. For many, this sounded like a major…
Introducing AI Max
At AlphaQuad, we are committed to staying at the forefront of digital marketing innovations, so we are excited to announce that we are among the early adopters of Google's latest…
Don’t Worry Darling and the Art of Weaponised PR
There are films that spark cultural conversation. There are films that provoke thought and intrigue. There are films that can shape societal movements. Then, there are films like Don’t Worry…
How AI is changing the visibility of websites in search
You can’t move at the moment for webinars, blogs and social media posts telling us how we can use AI to enhance our businesses, and there’s no doubt that AI…
Looking beyond the headlines: what Google ad spend trends really mean for business
As marketers, we should be asking: "Are my campaigns delivering the business results my clients need?" rather than fixating on industry benchmarks for CPCs or traffic growth
Why putting all your marketing eggs in one basket is risky business
Why putting all your marketing eggs in one basket is a gamble most businesses can’t afford - and what to do instead
Why digital marketing for care homes is unique
Digital marketing for care homes is a specialist discipline that sits at the intersection of emotional decision-making and practical need.
The Clickbait Empire
A deep dive into the rise and cracks of Valnet’s digital media empire—and what it reveals about the future of online publishing.
How to make TikTok work for you
TikTok. No, not the Kesha song. We’re talking about the social media platform that’s taken the world (and marketing budgets) by storm.
Why did brands leave X
Long before it became a battleground of billionaires and burner accounts, Twitter was something far simpler.
Fractional Marketing
With years of experience with our corporate clients, AlphaQuad could be the missing piece in your marketing strategy.
How to Start a Podcast
Podcasting has become one of the most effective ways to build an audience, establish thought leadership, and create engaging content. Launching a podcast can be a game-changer if you want…
Is your content hiding in plain sight?
It looks like it is time to review content presentation to make sure key messages are readily readable in context without JavaScript.
Maximise Your E-commerce Success
Standing out in a crowded digital marketplace is more challenging - and more crucial - than ever. For e-commerce businesses, leveraging the right digital marketing strategies can be the difference…
DeepSeek vs ChatGPT: The Battle of the LLMs
OpenAI’s ChatGPT has long been the dominant force in AI-powered large language models (or LLMs), but a rising competitor, DeepSeek, has entered the scene with a fresh approach and impressive…
AI and Ethical Considerations
Artificial intelligence has rapidly evolved from a concept into an everyday presence. Whether it’s the virtual assistant guiding us through our schedules, recommendation engines predicting our next favourite TV show,…
AlphaQuad’s 25th Birthday
2025 marks a milestone year for AlphaQuad - we’re officially 25 years old! As we celebrate this anniversary, we reflect on our journey from a one-man operation to a leading…
Christmas Tree Festival
On Saturday 14th and Sunday 15th of December 2024, AlphaQuad was delighted to take part in the Christmas Tree Festival held at St. Laurence’s Church in Bidford-on-Avon. The event brought…
SEO in 2025: Adapting to the Future of Online Visibility
SEO is evolving faster than ever, and as we rapidly approach 2025, the strategies that once guaranteed success are being reshaped by emerging trends, technologies, and consumer behaviours. It’s no…
Working 95 to 5
For many B2B manufacturing and service companies most of their potential customers are not actively looking to make a purchase at any given time.
Operation Christmas Child
This Christmas, AlphaQuad is proud to support Operation Christmas Child, a global initiative dedicated to spreading joy and hope to children in need. Our shoeboxes will join thousands of others…
Why search intent is important for SEO
The August 2024 Google update brought with it significant changes, many of which had a strong focus on search intent.
Ecommerce SEO Agency
An e-commerce SEO agency helps you every step of the way from platform choice to full implementation.
Content Marketing
Content marketing is not just about randomly publishing content and hoping it will be found. It’s about carefully creating your pages, videos, ebooks, and posts to target your specific audience.
Viral Marketing and Charli XCX
What can we learn from viral marketing campaigns on social media? The answer, unsurprisingly, is a lot.
Local SEO Warwickshire: Why it Matters and How to Get it Right
Search engine optimisation, or SEO, is an essential aspect of driving online visibility and business growth that can be leveraged nationally and locally. Local SEO is a powerful tool, especially…
QuadCast: A Digital Marketing Podcast
Podcasts are a dime a dozen nowadays. It is an oversaturated market that assuredly has something for absolutely everyone. Whether you are looking for up-to-date political news, true crime chronicled…
High Quality Links Are Still Essential for Modern SEO
The role of high quality links in modern SEO has undeniably transformed. Recent insights from Google's Gary Illyes, revealed at a search marketing conference and confirmed via his tweets, underscore…
AI Chatbot Integration
Digital interaction is key, and chatbot integration is essential for enhancing website user experience. The seamless incorporation of chatbots offers a gateway to instant support, personalised service, and efficient user…