Google Ads campaign types explained
Google Ads PPC advertising can be a highly effective way to reach potential customers, but the platform is not a single advertising option. It includes several campaign types, each built for a different purpose.
Lewis Wride
About Lewis Wride
Posts by Lewis Wride:
Is digital marketing becoming harder to measure in 2026?
Digital marketing has always involved a great deal of measurement. Website visits, enquiry forms, phone calls, ad clicks, rankings, impressions and conversions have all helped businesses understand whether their marketing is working.
A look at AlphaQuad’s 2026 so far. Workshops, exhibitions, and more.
As we reach the halfway point of the year, it is a good time to reflect on how quickly the months have passed and the progress that has been made along the way. It has been a busy few months for AlphaQuad, with a mix of hands-on digital marketing training, industry events and plenty of conversations with businesses looking to improve their online visibility.
Pausing your blog is riskier than you think
A lot of businesses are quietly stepping back from blogging. They see it as an old channel that no longer delivers. But recent research from Neil Patel suggests that move could be short-sighted. His team analysed 20 companies over 12 months, with half continuing to blog and the other half stopping. The results tell a clear story.
Why podcasts are a powerful marketing tool
For years, podcasts sat quietly in the background of content marketing strategies. But today, that’s no longer the case. With over 580 million people worldwide now tuning in every month, podcasting has become one of the most personal and impactful ways for a business to connect with its audience.
Instagram content is now Google-indexable, but it’s not as new as you think
In July 2025, Instagram users in select regions received a notification that their public posts could soon begin appearing in Google search results. For many, this sounded like a major shift. However, the reality is more nuanced.
Don’t Worry Darling and the Art of Weaponised PR
There are films that spark cultural conversation. There are films that provoke thought and intrigue. There are films that can shape societal movements. Then, there are films like Don’t Worry Darling.
The Clickbait Empire
A deep dive into the rise and cracks of Valnet’s digital media empire—and what it reveals about the future of online publishing.
How to make TikTok work for you
TikTok. No, not the Kesha song. We’re talking about the social media platform that’s taken the world (and marketing budgets) by storm.
Why did brands leave X
Long before it became a battleground of billionaires and burner accounts, Twitter was something far simpler.