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Digital marketing in the manufacturing sector

With more than 20 years’ experience working with digital marketing for manufacturing, we know the importance of an effective digital marketing strategy to help market products and services and engage with your audience. 

We’ve worked with manufacturing companies of many sizes and within varying industries, and we always produce great results.

Why digital marketing for manufacturing is unique

Digital marketing for manufacturing companies is subtly, and sometimes radically, different from marketing in other sectors. One of the key differences is that manufacturing is lagging behind with regard to digital marketing strategy and implementation. Techniques pioneered in the insurance and finance sector, for example, have not been widely recognised by manufacturers.

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Our work within the manufacturing sector

Calor Gas – Websites and Digital Marketing

We worked with Calor Gas to turn their offline market dominance into an online market leader via multiple long-term SEO campaigns.

The campaigns resulted in and additional three million visitors per year bought to the branded sites. 

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Three million additional visitors per year brought to the branded sites
20% increase in website traffic year on year

Baxi – SEO and Content Strategy

A consistent and strategic approach to Baxi’s content strategy has really paid off, and we managed to double their traffic from organic search.

In addition, a 20% increase in website traffic was seen year on year. 

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World LPG Association (WLPGA) – Social media strategy

AlphaQuad has worked together with WLPGA to develop their social media strategy to build engagement and increase followers.

The campaign saw a 101% increase in average website traffic coming from social media channels. 

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101% increase in average website traffic coming from social media channels

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