Emails and E-newsletter Design
Emails and E-newsletters
At AlphaQuad we have the knowledge and experience to offer a range of quality email and e-newsletter designs.
We work closely with our clients to ensure that your email campaign and website has a consistent look, matching your brand. The visual layout and how content is displayed, as well as clear and concise CTAs, are key considerations in email design.
Alongside design and production, our team of marketing experts have the ability to manage your email marketing – keeping track of your marketing campaigns and schedules.
Email marketing is a highly effective tool for connecting business owners and consumers, whilst advertising products or services in a cost-effective, and easily accessible manner.
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Email marketing is an effective marketing strategy - because it works
With the vast majority of consumers using mobile phones on a daily basis, it comes as no surprise that email marketing is one of the most popular approaches when it comes to advertising. Emails can be accessed easily via mobile phones or tablets, meaning businesses have the ability to target customers with new releases or products wherever they are, at any time of day.
The benefits of a well-designed Email Marketing campaign –
- Increase website traffic and drive sales
- Grow your social following
- Connect effectively with past and potential customers
- Extremely cost-effective in comparison to direct mail
- The majority of consumers spend many hours a day on their mobiles, meaning email marketing materials can be accessed anywhere at anytime
- Customers will be notified via email with marketing content
- Email marketing allows you to keep track of signups and keeps your GDPR compliant database updated
Email marketing not only provides the ability to keep on top of your database but can help improve customer experience, recover lost revenue, help with re-targeting past customers and predict customer behaviour.
Your email campaign can also be integrated with other marketing strategies.
Email marketing with SharpSpring
Email marketing is a fundamental part of marketing automation. A marketing automation platform allows you to manage all of your key marketing channels and activities in one place. This is essential for the overloaded marketer one step short of a digital meltdown.
A marketing automation platform like SharpSpring allows you to not only set up and monitor ad-hoc email campaigns and e-newsletters, but you can manage triggered emails too. This is known as email marketing automation.
For example, you might have a form on your website, which would trigger a series of actions upon completion – perhaps an internal email notification to your sales team, as well as an email to the lead. You can also add the lead to a particular contact list and begin to build information around that lead, including a lead score so that you can prioritise your telephone calls.
Or perhaps you would like to send a welcome email to someone who has just signed up for an account on your website. Then a week later, send another email about a product or service that they may be interested in, then a downloadable brochure the following week. Without automation, this would be a significant and time-consuming task. But with email automation, it’s easy!
This is all set up once by creating and assigning a workflow, allowing you to focus your efforts on other important marketing activities.
Where does AlphaQuad come in?
The simple answer is, wherever you need support. We can set up SharpSpring for you, design a set of email templates and provide on-going support where required. We can manage your email marketing campaigns and automation. Or we can manage the whole platform for you.
Why not get a taster, with a free SharpSpring trial.