Digital Marketing Blog
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QuadCast: A Digital Marketing Podcast
Podcasts are a dime a dozen nowadays. It is an oversaturated market that assuredly has something for absolutely everyone. Whether you are looking for up-to-date political news, true crime chronicled by some of the most enthusiastic American women you’ve ever heard, discussions about lost media, or even just general chit-chat from two friends with microphones, you will find what you’re after. Well, we have some exciting news. AlphaQuad has started our very own digital marketing podcast!
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High Quality Links Are Still Essential for Modern SEO
The role of high quality links in modern SEO has undeniably transformed. Recent insights from Google’s Gary Illyes, revealed at a search marketing conference and confirmed via his tweets, underscore the sheer number of quality links that are no longer paramount.
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AI Chatbot Integration
Digital interaction is key, and chatbot integration is essential for enhancing website user experience. The seamless incorporation of chatbots offers a gateway to instant support, personalised service, and efficient user interaction.
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AI Voice Generation
AI has transformed voice generation technology from basic text-to-speech systems to advanced, lifelike voices, marking a significant revolution in this field.
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Zero Click Content
Zero-click content has emerged as a game-changer in how content reaches and engages audiences directly on their preferred platforms. Originating from the insightful observations of Amanda Natividad, the term encapsulates a strategy where the entirety of valuable content is consumed within the platform itself without necessitating a further click to an external site.
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The Power of EEAT: Elevating Content Quality for Better Search Engine Rankings
In the dynamic world of digital marketing, the concept of EEAT – Expertise, Authoritativeness, and Trustworthiness – has become a cornerstone for building a robust online presence. In this article, titled “The Power of EEAT: Elevating Content Quality for Better Search Engine Rankings,” we delve into the essence of EEAT and its critical role in optimising content for search engines.
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Digital Marketing Trends in 2024
Digital Marketing Trends to Watch in 2024As digital marketing evolves, AI integration stands as a groundbreaking milestone that is reshaping the landscape of how businesses interact with consumers. As we explore this technological revolution, it’s imperative to understand how these advancements are altering our tools and strategies and fundamentally redefining the future of digital marketing. […]
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AI Copywriting: How a Tool is Changing an Industry
AI Copywriting: How a Tool is Changing an Industry When we think of AI-generated content, we might assume that the tone will be robotic, the content unoriginal, and the structure rigid. Turns out, nothing could be further from the truth. Rapid advancements in AI language models have resulted in AI copywriting and AI-generated content that […]
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How to measure success with SEO
Just as ships rely on lighthouses to safely guide them to the shore, a website with successful SEO serves as a beacon, guiding potential customers through the vast sea of the internet.
Social Media Design
Here at Alphaquad we are big advocates of using PPC and SEO marketing alongside each other as they both offer different benefits and together can bring about the best results for your website.