Improve the UX/UI of the eCommerce experience

Successful redesign and development of the Anja Potze Fine Jewellery website onto Shopify CMS.

The project

Having already established a relationship with the client through a monthly marketing retainer, part of the strategy to improve their website conversions was to improve the UX/UI of their eCommerce experience. A redevelopment of their website allowed us to look at the design and also the functionality of the website and improve the user experience as a whole, as well as looking to improve their jewellery enquiries.

The result

With the consumer in mind, we created a homepage which showcases jewellery collections for particular occasions and the latest trends. A segregated navigation allows a user on any page to find a specific type of jewellery within the navigation and the intelligent search functionality allows any piece of jewellery to be located with a couple of clicks.

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