Illustrated content is more appealing to look at and easier to understand than just pages of text and numbers. When it comes to displaying data, discussing the results of a campaign, or sharing complex findings, the majority of people find it easier to process information by looking at illustrations or images.
It has been demonstrated that we process imagery up to 60,000 times faster than reading a page of text.
Many positives can come with using illustrations or infographics within your business or marketing campaigns. Infographics can be great for increasing levels of engagement and helping information stick. People are much more likely to share posts that are both aesthetically pleasing and informative.