Digital Marketing Blog
As consumers and business people, we see mounds of email marketing campaigns in our inbox every day. Some of them, we open and almost immediately delete. Some, we read a little and then delete. Many of them, we don’t even bother to open at all. But there’s usually one or two that spark interest, so […]
As digital marketers, we love a good tool that helps us to successfully implement our marketing strategy. There are some powerful Google tools out there that not only help us with our marketing processes but also give some great insight into our marketing performance. Google provides some of the best tools for your digital marketing […]
In today’s business world, competition is greater than ever before. As a consequence, manufacturers are finding it increasingly difficult to differentiate with their products alone and need to find alternative solutions. This is why more and more companies are developing new business models that add a services dimension to their existing product offering. This process […]
In order to develop a coherent digital marketing strategy, manufacturers must apply effective digital marketing techniques to the product-service being offered, in parallel to their digitalisation and servitization strategies. When adding a layer of service level options it is vital to present these to existing and new customers in the most effective form possible.
With terms such as digital marketing, online marketing, web marketing and internet marketing all being used interchangeably, it can lead to much confusion, doubt and minor but unnecessary stress in the afternoons. Rest assured that they all mean the same thing and they are all ‘digital marketing’. Just be thankful that they don’t have acronyms… […]
PPC definition: What is Pay Per Click? Pay Per Click, or PPC, is a form of online advertising in which the advertiser pays a fee each time their ad is clicked. It’s an effective way of driving traffic to your site, usually directing visitors to a relevant landing page, where they will be encouraged to […]
So how do you handle digital marketing recruitment when your experience with digital marketing may be somewhat limited? Just knowing what questions to ask at interview or the type of task to set can be daunting, let alone judging the responses. You could rely on recruitment agencies for a well-considered and independent view of the […]
Marketing Automation is a way of automating some of the boring manual and repetitive tasks your marketing team has to deal with. Automation can free up time and resources, thereby increasing productivity. It can also provide customer intelligence based on what your audience is doing and help you deliver better content offerings and more effective […]
The pace of development within digital marketing is such that it can be a full time job, even for those of us who specialise in the field, to keep up with the latest innovations. If you have other jobs to do then you are at a distinct disadvantage and the gap between best practice and existing practice can grow remarkably rapidly.